There are a lot of ways to get an internship: through your career center, a cold resume submission, or even your uncle’s cousin’s friend’s neighbor’s son’s company…but if you want to intern at the best ad firm to work for in the country (according to Ad Age), you’ll have to earn your spot. Literally. That’s what 14 Bentley University students are doing this semester as they compete for one internship opening at Allen & Gerritsen. Tech Apprentice is a reality show competition based off of the popular NBC show, where the ultimate prize is an internship in Allen & Gerritsen’s Digital Incubator.
Through a series of marketing technology-related challenges at Bentley University’s Center for Marketing Technology, students will be eliminated from the competition or advance to the next round until one student is named the Tech Apprentice.
“Tech Apprentice is a way for Allen & Gerritsen to show clients and new business prospects how to create a web show,” says Mike Loftus, New Business Director at a&g. “It’s a huge conversation starter for our us, and it connects us to the local community of college students as well.”
For the students, the competition is a chance to showcase their skills, get hands on experience with technology companies (such as Smartererand BlueTrain Mobile) and regional brands such as Converse, the Boston Celtics and Boloco. Networking with marketing professionals from local brands? Building relationships with employees at a major marketing agency? Having a chance to showcase your skills to potential employers? That’s the kind of golden opportunity not many aspiring marketing pros would pass up.