Social Media Marketing

I’ve been there: scouring through postings, filling out lengthy applications, and nearly pulling my hair out, in search of an internship. No matter how much heart I poured into my cover letter, the fear of an introductory email getting lost in an overflowing junk box, or winding up piled on someone’s desk amongst the work of dozens, even hundreds, of other applicants, is discouraging. Your internship [...]

Now that you’ve read the first post on how to get started with a social media marketing campaign, you – the all-star digital media intern— are ready to dive in and execute a strategized online marketing campaign to raise awareness for your employer. After you have done your research, analyzed the company’s current social media status and decided what you want to measure is time to create and [...]

We have all wanted to find those internships where we are actually allowed to use social media as part of our job description. Let’s face it; most of us Gen-Y’ers need our daily intake of Facebook and Twitter before we even roll out of bed. But realistically, even though we may know how to use social media for personal use, it does not mean we necessarily know how to use it to establish and [...]